Exporting the template to a content brief for copywriters.Real-time checks to measure the ‘SEO-friendliness’ of your content as you develop it.Further recommendations for specific on-page elements, such as the HTML page title and meta description, H1 tag, and body text.Readability analysis and recommendations.Relevant domains for link-building efforts.Suggestions for semantically-related keywords.Analysis based on your top 10 competitors for the target keyword in Google search, including competitor keyword usage.Content recommendations based on your target keyword and location.Highlights of the SEO Content Template include: Their content optimization tools include a content template and an SEO writing assistant. They offer a wide range of content-focused tools and features, including some that are aimed directly at optimizing content for search.
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SEMrush is a powerful digital marketing toolbox for SEO and SEM pros, plus content and social media marketers. It certainly makes sense that search engines can indeed measure this and may factor it into their ranking decisions.
Many SEO pros believe that this user behavior, if done regularly, causes rankings to drop for that page. It should also reduce the chances of searchers ‘pogo sticking’, which means quickly leaving your page and returning to the search results page to find something better. With improved readability, your content will perform better in terms of user experience, time on page, lower bounce rates, better conversion rates, etc. Yoast also includes an option for including readability analysis. The links point to additional support materials and SEO tips to help you understand and fix the issues identified. See below for an example analysis and suggestions.
Yoast is a good way to get started optimizing your SEO for free.
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The software offers suggestions about how and where to optimize your content for better SEO. Green dots, yellow, and red, to let you know at a glance what they think of your page content from an SEO perspective. Yoast covers a range of considerations with a quick visual scoring method. This is based on a target keyphrase that you select, hopefully after doing your homework via SEO keyword research to pick a good target search query that isn’t overly competitive. I may earn referral fees from purchases made via links in this article, at no additional cost to buyers.įor many users, the main value of Yoast is their on-page SEO analysis and suggestions for improvement. Let’s take a look at some of the best and most popular SEO content improvement options below.ĭisclosure: I’m an affiliate for some of the tools mentioned in this post. Some of these tools are built directly into large SEO/SEM software suites (e.g., SEMrush and SEO PowerSuite).
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Others are free-standing PC / Mac applications. Some are pure-play cloud apps (SaaS delivery). Others are available via extensions to writing tools, such as Google Docs and Microsoft Word. Some of these are CMS plugins, such as Yoast for WordPress users.
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